The Sauce

We write about recruitment and all things creative.

Channel 4’s feel-good Bake Off ad shows nation uniting over baking

Channel 4 has created an ad in the run-up to the 10th series of The Great British Bake Off, with a cameo from Sesame Street’s Cookie Monster. The spot, made in-house by 4Creative, aims to be a “feel-good trailer” that celebrates how the show unites the nation through baking. It shows shoppers clearing supermarket baking aisles, creating […]

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Nickelodeon Celebrates 20 Years of ‘SpongeBob SquarePants’ with “Best Year Ever”

Nickelodeon is commemorating the 20th anniversary of SpongeBob SquarePants with the “Best Year Ever” — a tribute comprising new adventures across screens of all sizes and a fresh wave of fun toys and merchandising celebrating the toon icon. SpongeBob launched July 17, 1999, and has reigned as the number-one kids’ animated series on TV for the last 17 years, […]

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A brief history of Apple’s iTunes

Apple has announced iTunes will be absorbed into its three new entertainment apps: Apple Music, Apple Podcasts and Apple TV. It launched a number of new services at a star-studded event in March, signalling a change of direction for the 42-year-old hardware company. ITunes will not be disappearing completely – downloads will still be available in the […]

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‘Game of Thrones’ Finale Draws Record Viewers for HBO

he final episode of “Game of Thrones” drew 19.3 million viewers, a record for HBO and the fantasy drama that became one of TV’s rare collective viewing experiences. The audience for the medieval-themed show has been climbing, overcoming weak reviews this season and complaints by some fans that the saga lost momentum. The penultimate episode was seen […]

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Warner Music UK launches music discovery aid

Warner Music UK’s Synchronisation team – Liam Klimek, Laura Willoughby & Tim Miles – have launched Colour Cues, a music discovery aid which uses the psychological relationship between colour, mood and music to help clients find the right track for their creative content. With more than two million songs in the Warner Music catalogue, finding […]

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