The Sauce

We write about recruitment and all things creative.

BBC and ITV partner to launch Netflix-rival streaming service BritBox

Britain’s two biggest broadcasters are setting aside their own rivalry to create a joint streaming platform dubbed BritBox. Advanced discussions are now taking place between the BBC and ITV with the expectation that other providers can be cajoled into taking part, providing a one-stop shop for British box sets, brand new commissions and on demand classics. Carolyn McCall, chief […]

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Bauer Radio scoops multiple music week awards nominations

The shortlist for the Music Week Awards 2019 have been announced and Bauer Media has secured nominations in both of the Radio categories. The awards, held in association with YouTube Music, celebrate every area of the music industry including record labels, publishing, live, PR, retail, radio and marketing. The Bauer Radio teams are in good company, as each category […]

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Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye. Lego is launching a pop-up that contains nothing except a Snapchat code on a plinth to promote its limited-edition clothing line. When Snapchat users scan the Snapcode with their smartphones, the booth will be virtually transformed […]

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Has Fyre Festival burned influencers?

“Fyre was basically like Instagram coming to life.” Or at least, that was the idea, says DJ/producer Jillionaire in the new Netflix documentary Fyre: The Greatest Party that Never Happened. The organisers spent eye-watering sums on an extravagant launch campaign with 10 of the world’s top supermodels sharing gorgeous promotional pictures and videos of themselves […]

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